Legal
Privacy Policy
Effective September 14, 2026. Last updated October 29, 2026.
7 Waves Real Estate (“7 Waves,” “we,” “us”) is a licensed Florida real estate brokerage (Lic. CQ1073905) at 41 S Atlantic Ave, Cocoa Beach, FL 32931. This policy explains what information we collect on 7wavesrealestate.com and in our Agent Portal, how we use it, who sees it, and the choices you have.
The short version: we collect what you give us to help you buy or sell a home, we measure visits with our own first-party analytics and, on our public pages, Google Analytics and Facebook’s pixel, which helps us measure and show our ads; we never sell or rent your personal information, and every marketing email or text we send has a way to stop it.
1. What we collect
Information you give us. When you use a form on our site you may give us your name, email address, phone number, a message, the address of a home you own or want valued, what you are looking for (price range, timeframe, whether you are buying or selling) and the home you describe, such as the towns, size, features and budget you want and how you plan to pay, searches you save, homes you favorite, and anything you type in a live chat with one of our agents. At an open house you may sign in with your name and phone number. If you join our rocket launch list, we keep your email address for that list. If you give us a testimonial, we keep the words and the name you asked us to show.
Information collected automatically. Our website has its own first-party measurement. It records the pages you view, searches you run and listings you look at, your device type (phone, tablet, desktop), the site that referred you, campaign tags in the link you arrived on, and your approximate location (country and city) estimated from your network address by our hosting provider. It stores a random visitor identifier in your browser so we can tell repeat visits apart. It does not record your IP address with your activity; your IP address is used only to prevent abuse and to block our own staff’s traffic from the counts. Our public pages also use Google Analytics, a measurement service from Google. It sets its own cookies in your browser and collects usage information, such as the pages you view, your device and browser, and your approximate location, which Google receives and handles under its own privacy policy. Google Analytics does not run in the Agent Portal, on the sign-in pages, in My Home, or on a client’s private roadmap link. Our public pages also use the Meta Pixel, a tool from Meta, the company behind Facebook and Instagram, where we advertise. It sets its own cookies and tells Meta which of our pages you view, so we can see whether our ads work and Meta can show our ads to people who have visited our site. When you send us one of our website forms, our website also tells Meta that a lead came in, with the page you were on, your network address and browser, and Meta’s own cookies. We never send Meta your name, email address or phone number. Meta handles this information under its own privacy policy. Like Google Analytics, the Meta Pixel does not run in the Agent Portal, on the sign-in pages, in My Home, or on a client’s private roadmap link. When you describe the home you want in our search box, the words you type are sent to an AI service that turns them into search filters. That service does not keep what we send it or use it to train its models. Please do not type personal information into the search box.
Information we do not collect. We do not collect payment card numbers, Social Security numbers, or government ID numbers through this site. We do not use facial recognition, cross-site tracking, or data brokers.
2. How we use it
- To answer you and connect you with a 7 Waves agent about the home or search you asked about.
- To send the things you asked for: a home value estimate, a calculator breakdown, new listing alerts for a saved search, a market report, an open house recap.
- To show you relevant listings and remember your saved searches and favorites.
- To choose the homes shown in the emails we send you and to suggest homes to your agent, from what you tell us and the homes you look at.
- To run our brokerage: assigning leads to agents, following up, keeping records that Florida real estate law requires us to keep.
- To understand how the site is used and make it better.
- To protect the site and comply with the law.
3. Marketing, agent contact, and your consent
When you submit a form on our site, you are asking us to be in touch. By doing so you agree that 7 Waves and its licensed agents may contact you by email, phone, and text message at the contact details you provided, including with automated technology, about your home search, your home’s value, and related real estate services. Your consent is not a condition of buying or selling a home with us.
You can stop marketing at any time. Every marketing email has an unsubscribe link, every marketing text can be stopped by replying STOP, and you can always email us at the address below. Stopping marketing does not stop us from replying to a question you send us or from communications about a transaction you are in.
We honor do-not-call requests, national and Florida do-not-call registrations, and Florida’s limits on the timing and frequency of telephone solicitations.
4. Text messages
Program description. 7 Waves Real Estate sends text messages to people who have opted in through our website forms or by texting us, about the home search or home sale they asked about, listing alerts, open houses, and appointment reminders, and to our own agents and brokerage administrators who have turned on Text notifications in the Agent Portal, about brokerage business (see “Agents and the Agent Portal” below).
- Message frequency varies with your activity and what you asked for; a typical customer receives a few messages a month.
- Agents and administrators who turn on Text notifications receive a daily summary plus alerts as things happen, which can be several messages a day.
- Message and data rates may apply. Check with your carrier.
- Reply STOP at any time to stop receiving texts from us. You will get one final message confirming you have opted out.
- Reply HELP for help, or email info@7wavesrealestate.com or call (321) 775-5515.
- Carriers are not liable for delayed or undelivered messages.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except for the vendors that deliver messages on our behalf and only for that purpose.
7. How long we keep it
We keep your information for as long as you have a relationship with us, and afterward for as long as Florida real estate law and our record-keeping obligations require. When an agent archives a lead in our system, the record is permanently deleted 30 days later. Website measurement is reported to us in aggregate. If you sign up with us, for example to save a search or a home, the searches you ran and the homes you looked at on that device, before and after signing up, are linked to your record so your 7 Waves agent can help you, together with the words you typed into our search box. For visitors who never sign up, searches are not tied to a name, and the words typed into the search box are deleted after 30 days.
You can ask us to delete your information at any time (see “Your choices”). We will keep only what the law requires us to keep, such as transaction records.
8. Your choices and rights
- Stop marketing emails with the unsubscribe link in any email, or stop alerts for one saved search with the link in that alert.
- Stop texts by replying STOP.
- Ask us what personal information we hold about you, ask us to correct it, or ask us to delete it, by emailing info@7wavesrealestate.com. We will confirm your identity and respond within 45 days.
- Tell your agent or email us to change how, or whether, we contact you.
We do not discriminate against anyone for exercising these rights. Residents of states with consumer privacy laws may have additional rights; we honor requests from everyone in the same way regardless of where they live. We do not sell personal information. We do use the Meta Pixel to show our ads to people who have visited our site; you can stop that by blocking its cookies in your browser or in your Facebook or Instagram settings (Your activity off Meta technologies).
9. My Home (the client area)
My Home is the private client area of our site for people who are buying or selling a home with us. This section is for them. Your agent invites you by email, and you sign in with a 6-digit code we email to that address. There is no password. A first-party cookie keeps you signed in on that device for 30 days after your last visit.
What My Home stores:
- Your email address, the name your agent entered for you, and a record of your sign-ins (the time, network address, and browser), which we keep to protect your account.
- The steps you mark as done and your answers to your agent’s questions.
- The documents you upload. They are kept in private storage, not on a public link. Your agent and the brokerage’s administrators can open them, and you can open the ones you uploaded.
- Your mobile number, if you choose to give one, and whether you ticked the separate box allowing texts about your transaction. Ticking or unticking that box is recorded with the time and your network address and browser, and ticking it also records the wording you agreed to. That box only records your permission: we do not send text messages from My Home yet, and we will not text that number unless the box is ticked.
How long. Your access to a transaction in My Home ends one year after closing, or 30 days after a transaction is cancelled, and your agent can remove it sooner if you ask. The documents you uploaded stay with the transaction, where your agent and the brokerage’s administrators can open them, until that same point: one year after closing, or 30 days after a cancellation, even if your own access ended sooner. They then move to an archive that only the brokerage’s administrators can open, are kept there for five more years, and are then deleted. Your answers stay with the transaction’s records (see “How long we keep it”).
10. Agents and the Agent Portal
Licensed agents and staff of 7 Waves use our Agent Portal to work leads, manage open houses, prepare net sheets, and run their business with the brokerage. This section is for them.
Notifications. The brokerage sends each agent one-way business notifications in the portal and by email to the address on their profile. These notifications cover things such as a new lead assigned to them, a follow-up that has come due, an upcoming or completed open house, a request from a client, and updates to the portal itself. They are about brokerage business, not marketing, and are how the brokerage delivers time-sensitive information such as a new lead.
Text notifications. Texts are optional, and nobody receives them for joining 7 Waves or for having a portal account. An agent or administrator is texted only after they turn on Text notifications in the Agent Portal (in Settings, or on the same card during portal onboarding), tick the consent box there, and confirm their mobile number by typing in a one-time code we text to it. The texts come from (321) 878-0437 and are sent on top of the portal and email notifications, never in place of them. They are:
- A one-time code to confirm the number.
- New lead, lead message, tour and callback alerts.
- Lead activity.
- Follow-up and deal reminders and deal updates.
- Client activity.
- Open house reminders.
- AI deal checks.
- Brokerage notices.
- A daily summary (admins: unassigned leads and a company summary).
Message frequency varies: a daily summary plus alerts as things happen, which can be several a day. Message and data rates may apply.
Agents may choose which notifications they receive by text in their portal profile and set quiet hours there, may turn texts off there at any time, may reply STOP to any text to stop texts from that number (or HELP for help), and may ask the broker to stop notifications entirely. Because leads and client requests are delivered this way, turning them off may delay information an agent needs, and the broker may deliver it by another channel. After a STOP, texts stay off for that phone until it texts START.
Nora and its memory. Nora is the AI assistant inside the Agent Portal (it was called Ask AI before October 5, 2026). It keeps a memory that belongs to the whole brokerage: notes it is asked to remember, and a record of the conversations agents and administrators have with it. Any agent or administrator at 7 Waves may be shown something from that memory when they use Nora, so do not tell it anything you would not say in the office. It still looks up leads and deals only as the person asking is allowed to see them.
Connected Google accounts. Connecting is optional. In Settings, an agent or administrator may connect their own 7 Waves Google account, choosing Gmail, Google Drive, Google Calendar, or any combination of them. Once connected, Nora can search and read that person’s mail, files, and calendar when that person asks it to, and can write an email for that person to read, then save it as a draft in their Gmail or send it from their Gmail when that person presses Send. It never sends an email the person has not reviewed and approved, and it cannot delete, move, or change anything in their mail or files. On their calendar, Nora can add an appointment, change one, or cancel one, each only after that person has been shown exactly what will happen and has confirmed it; when an appointment has guests, Google emails those guests the invitation, the change, or the cancellation from that person’s account. A brokerage administrator may also ask Nora to search and read a connected Gmail mailbox for brokerage business. That access covers mail only, never Google Drive or Google Calendar; it is read-only, so an administrator cannot write, send, delete, or change anything in another person’s mailbox; it applies only to a mailbox whose owner connected it, or agreed in Settings, after being shown this; and every such search or message read is recorded and shown to the mailbox’s owner in their Settings. We store an encrypted key to the connection, not a copy of the mailbox, the files, or the calendar. What Nora reads to answer a question, and a contract attached to an email that the person asks to have read to fill in a transaction, is sent to our AI provider on the terms described under “Who we share it with,” and the conversation, including what was read and what Nora said about it, becomes part of the shared memory described above. Disconnecting in Settings returns the permission to Google and deletes our key. Separately, an agent or administrator may sign in to the Agent Portal with their 7 Waves Google account; signing in tells us only that account’s name and email address, and reads nothing from its mail, files, or calendar. Our use of information from Google accounts follows the Google API Services User Data Policy, including its Limited Use requirements.
Connected dotloop accounts. Connecting is optional. In Settings, an agent or administrator may connect their own dotloop account. Once connected, the Agent Portal can read that person’s loops, including the property, price, dates, the people on the transaction, its tasks, and its documents, when that person asks: to fill in a transaction they are working on in the portal, which they check and confirm line by line before anything is saved, or to answer their questions through Nora. The portal does not change, upload to, or delete anything in dotloop. We store an encrypted key to the connection, not a copy of the loops or their documents. What Nora reads to answer a question, and a signed contract read to fill in a transaction, is sent to our AI provider on the terms described under “Who we share it with,” and the conversation becomes part of the shared memory described above. Disconnecting in Settings returns the permission to dotloop and deletes our key.
Files given to Nora. An agent or administrator may give Nora documents and pictures in the chat. Each file is stored in private storage that only our own systems can reach, and Nora asks whether to keep it in that person’s own documents, in the company library, or both. A file in a person’s own documents can be opened, searched, and downloaded by that person only, unless they share it with chosen colleagues, who can then open, search, and download it but cannot change it or pass it on; a file in the company library can be opened by every agent and administrator at 7 Waves. A colleague a file is shared with is told by a notification in the portal and, if the sender chooses, by an email or a brokerage text notification that links to the portal; the text carries the sender’s name only. To answer a question, the parts of a file Nora reads are sent to our AI provider, and a signed contract the person asks to have read to fill in a transaction is sent whole, on the terms described under “Who we share it with,” and what Nora says about a file in a conversation becomes part of the shared memory described above, so a colleague may later be shown something Nora said about it. Deleting a file removes the file and the text read from it; it does not remove what was already said in a conversation. Files often contain clients’ personal information: upload only what the brokerage’s business requires.
Roster information. An agent’s name, photo, title, phone number, email address, license number, bio, and specialties are published on our website’s team pages and on materials the agent creates in the portal, such as listing posts, pitch pages, and net sheets. Agents can edit most of this from their profile.
Client information in the portal is protected by access controls: each agent sees the leads and records assigned to them, and brokerage administrators see the office. Agents must keep client information confidential and use it only for brokerage business, as Florida law and their agreement with the brokerage require.
11. Security
Our site is served over encrypted connections. Our database enforces row-level access rules so that each agent can only reach the records assigned to them, and administrative access is limited to the brokerage’s administrators. Service credentials are kept out of the browser. No method of storage or transmission is perfectly secure, so we cannot promise absolute security, but we take reasonable steps to protect your information and we will tell you if a breach affects you as the law requires.
12. Children
Our site and services are for adults. We do not knowingly collect personal information from anyone under 18. If you believe a minor has given us information, email us and we will delete it.
13. Changes to this policy
We will post any changes here and update the date at the top. If a change materially affects how we use information you have already given us, we will tell you by email or with a notice on the site before it takes effect.
14. Contact us
7 Waves Real Estate · 41 S Atlantic Ave, Cocoa Beach, FL 32931 · (321) 775-5515 · info@7wavesrealestate.com. Licensed by the Florida Department of Business & Professional Regulation, Lic. CQ1073905.

